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Tuesday, September 11, 2012

The Brown Rice Craze Hits Davao City


Media Advisory
September 12, 2012

 The Brown Rice Craze Hits Davao City

The Brown Rice Craze hits Davao City as Oxfam International and Dakila bring its Brown Rice Campaign on September 13, 5pm at the Abreeza Mall.

The event kicks off with an Organic Food Fair participated by farmers from all over Mindanao. Also featured are a brown rice campaign photo booth and testimonials by Brown Rice advocates. The event’s highlight shall be the brown rice cooking demonstrations by the MOST Institute and St. Dominic de Savio-Gourmet Bites with celebrity advocates – comedian Tado, musicians Bayang Barrios and Noel Cabangon. The two culinary schools developed recipes based on brown rice and will hold food sampling after the cooking demo.

Under Oxfam International’s Grow campaign and in partnership with Dakila-Philippine Collective for Modern Heroism, the Brown Rice campaign aims to revive brown or “unpolished” rice back to the regular diet of the Filipino. By shifting and supporting the healthier rice, the campaign aims to encourage the Filipino public not only to choose a healthier lifestyle but also help local farmers, sustainable agriculture, and climate mitigation.

Brown Rice – the Good Food Campaign travels around the country with its celebrity advocates to encourage more people to make the shift to organic brown rice. Oxfam International, the artist group Dakila and celebrity advocates Tado, Bayang Barrios and Noel Cabangon will join the growing movement of Davaoenos shifting to a healthier alternative as it launches the campaign at the Abreeza Mall in Davao City this Thursday (September 13) at 5:00 pm. The Organic Food Fair opens at 10am.

The project is supported by the BA Society of the Philippine Women’s College and Bios Dynamis.

For more info, contact Dakila at 09175341022.

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